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Barry Schwartz on the Paradox of Choice

May 24, 2011

“I want the kind that used to be the only kind…”

How difficult is to make the right choice if options grow over our capacities to evaluate them?

This 2005 TED talk by psychologist Barry Schwartz maybe questionable in terms of content, but the way the challenges related to such an essential dilemma are outlined is brilliant and exhilarating. Enjoy it!

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